Special Education TODAY Advertising
Reach 48,000 special education professionals weekly.
Special Education TODAY tackles today's most relevant stories, gathered from leading news media sources and other critical industry publications. Delivered to the inboxes of subscribers, Special Education TODAY keeps professionals informed of the topics that matter most. Subscribers are decision-makers with purchasing power – the top-tier experts in the industry.
Why advertise in Special Education TODAY?
CREDIBLE SOURCE. For years, our members have turned to the Council for Exceptional Children as the informational authority of the industry. Advertising in Special Education Today solidifies your place among the weekly information provided to members and subscribers.
METRICS + REPORTING. As an advertiser, you'll have the ability to request reader metrics for your campaign, immediately quantifying your ROI.
TARGETED DISTRIBUTION. Advertising in Special Education Today allows your company to reach industry decision-makers. Your message will be in front of pre-qualified buyers who are looking for your products specifically for their business.
OPT-IN SUBSCRIBER LIST. Subscribers to Special Education Today have asked to receive this information. Your ad will no longer be mixed with junk mail and spam.
ENHANCED VALUE. Advertising in Special Education Today is more affordable than many other Internet advertising options, and much more cost-effective than television and radio promotion. Have you priced pay-per-click campaigns lately?
SPECIFICATIONS & REQUIREMENTS:
BANNER
Image Dimensions: 580px W x 150px H
File Type: JPEG
Max File Size: 40 kb
Resolution: 72 dpi
Clickthrough Link: One standard URL to a safe and secure (https) page on partner’s website
FEATURED ARTICLE
Headline & Description: 5-word Max Headline, one standard URL to a safe and secure (https) page on partner’s website
Content Text: 75-word max with URL linking to the article of choice on client’s website
BOX AD
Image Dimensions: 250px W x 250px H
File Type: JPEG
Max File Size: 40 kb
Clickthrough Link: One standard URL to a safe and secure (https) page on partner’s website
NEW IN 2026: PARTNER SPOTLIGHT
Be our featured partner for one month (4 issues) of SET. Placement will be after the CEC News within the newsletter and prior to upcoming events.
Logo Dimensions: 150px W x 150px H
Copy: A maximum of 60 words
Clickthrough Link: One standard URL to a safe and secure (https) page on partner’s website
Click to View Samples of Placement in SET
RATES:
Rates are based on location within the SET newsletter. Slots 2-4 can be any style of the ad variations.
Item | Single Issue | Quarter Cycle: 13 issues | Full Year: 52 Issues* | NEW FOR 2026 |
|---|---|---|---|---|
Slot 1 | $450 | $5,265 | $19,890 | *Purchase a 12-month SET ad and receive a complimentary standard listing in the Partner Solutions Directory (PSD) (a $750 value). |
Slot 2 | $360 | $4,290 | $16,575 | |
Slot 3 | $330 | $3,900 | $14,365 | |
Slot 4 | $305 | $3,640 | 13,039 |
CONTACT US TO START YOUR DIGITAL AD TODAY!
Sharyn Weiss
Director of Strategic Partnerships
(703) 264-9405
[email protected]